Our Story

Joseph Greco started his business straight out of the Marine Corps. While in the Marines, Joe was an instrument repair specialist from 1942–1946, based in Pearl Harbor. Greco Jewelers started in a small one-room store next to the old firehouse in Lyons, NY in 1947; the store was then relocated to 9 Canal Street, where Joe specialized in home goods, jewelry, and watches. The store was known for its famous slogan, "The Little Store with Big Value," and that slogan is still in place today.

Joe was one of the best watchmakers in New York State. He was the last of the New York Central watch inspectors in the area. Joe also worked on the first Bulova watch to go up on the Apollo Space Shuttle.

In 1979, Joanne (Joe's daughter) joined the business. After completing trade school, the store began offering all jewelry benchwork in-house. Joanne opened a trade shop at Greco's that provided services for 8 other local jewelry stores, which sent their repairs to Greco Jewelers. In 1983, Greco Jewelers moved across the street to 8 Canal Street, offering jewelry, watches, repairs, and custom jewelry design.

Joe Greco passed away in 2015. The store is currently owned and operated by his daughter, Joanne. Joanne's daughter, Javana, has joined the business and is being trained to carry on the Greco Jewelry legacy.

Greco's carries a large selection of high-quality jewelry and specializes in diamonds, with prices that can't be beat. All repairs and designs are still done on-site, and repair services are available while you wait.

Personalized customer service has been the key to Greco's success — now three generations strong.